for the uk wine trade

Propeller provides ‘Distribution as a Service’ enabling boutique producers to access the UK’s top independent retailers and regional wholesalers without the need for an agent.

Working with Propeller

Accessing the UK for the first time has always been difficult for producers. Until now.

Propeller is a unique partnership that brings together a dynamic sales function, an integrated marketing suite and state-of-art distribution. Producers store their wine on consignment in our UK bonds and pay us a monthly retainer to support the sales team, however your wines are priced as they would be by a regular agent, meaning that you earn the wholesale margin on all sales.

list our wines

We offer a constantly evolving range of boutique producers from around the world, most of whom have never been seen in the UK before.

Our wines are aimed at independent retailers and regional wholesalers because that’s where our clients want to be.

Propeller’s unique model enables us to tackle some of the regions (and styles) where some importers fear to tread, and our warehousing and distribution capabilities mean that numerous producers can pool resources in a single shipment, enabling us to offer you a more varied selection of truly groundbreaking wines.

OUR producers

We’re proud to be working with stellar boutique producers from around the world.

The current roster includes unique brands from France, Spain, Portugal, Chile, and Australia – and more are joining every week.

Check out the current roster below:

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