We are incredibly excited to introduce our latest addition to the Propeller Team: Emma Hardy. Emma is a dynamic, commercially minded drinks specialist with over 17 years of wine industry experience – her last 8 years were spent running the wine category of a regional wholesaler. Emma will be covering the Central and Northern parts of England, including the metropolitan areas of Manchester, Liverpool, Leeds, Birmingham, and Newcastle.
Emma’s skills are incredibly varied, covering sales & account management, new business, category procurement, and marketing. In addition to her “day job,” she also sat on the board of a national wine-buying group (The Society of Vintners) for 5 years, where she received recognition from her peers with the award of one of six Directorship positions. She’s overseen purchasing for a portfolio of 400+ wines, selecting the wine range through working relationships with suppliers and wineries/producers. She’s a pro at opening new accounts and growing turnover in her region.
Emma runs a busy home with her husband Gary and their four children. She spends her spare time baking cakes, kayaking, running, and more recently having a go at windsurfing! She’s really excited about joining Propeller and working with the UK’s top indie retailers and wholesalers to showcase the wonderful wineries in our portfolio.