Fancy a chance at designing the label for a new wine brand?
What’s this all about?
Propeller works with boutique producers to help them make a name for themselves in the UK market. We handle all their marketing, commercials, and distribution, and pay them all the proceeds and profits from their sales.
On a recent trip to Portugal, we were approached by a small winery that wanted to find an international home for an incredible wine that they make for their local customers. Currently, it’s sold under a basic label, but to launch it properly in the UK the wine needs its own personality, through a beautiful new presentation – and that’s where you come in!
If you have a talent for drawing, painting, or design this is for you. You don’t need to be a professional, you could be an art student or someone that just loves to keep their creative hand in whilst pursuing a different vocation.
What’s the brief?
Beja is a district in southern Portugal and forms an important part of Alentejo, one of the country’s most exciting wine regions. It’s also the name of the district’s key town, which lies south of another picturesque town called Vidigueria – and between the two lie the vineyards from which this wine is made. Given its humble origins, we’ve decided to call the brand ‘House of Beja’. What we’re looking for is a design that references the rich heritage of the region – that could be the architecture, the landscape, the flora and fauna, the religious culture, or its history. But what’s more important is visual impact – the label needs to ‘pop’ off the bottle and practically leap off a retailer’s shelf. That could be through rich use of colour, elegant illustration, or something more avant-garde or abstract, think pop art, graffiti, comics, etc. UK consumers largely ‘buy with their eyes’ so the importance of the visual impact can’t be underestimated. There are two wines (white and red) so there will be an overarching design common to both labels, but you’ll need to anticipate additional text or colouring to differentiate them.
What’s in the bottle?
The wines are both blends of local and international grape varieties – the white is textural and peachy but devilishly refreshing at the same time, the red is soft, juicy, smoky, spicy, and ridiculously drinkable. We’d have taken on these wines at almost any price, but when we worked out that independent retailers could sell them for £10.99 per bottle we fell off our collective chairs. They are genuinely stellar wines and there’s lots of volume, so we anticipate big things for this brand.
What do we need from you?
Naturally, we don’t expect you to produce a finished label at this stage, what we need to see is some of your previous work so that we can get a feel for your style and prodigious talent, accompanied by a roughly sketched concept for your proposed design. Equally, you can describe the concept in the text if you prefer, perhaps accompanied by some examples of artwork, designs, or other labels that you’ll be emulating. We’re bonkers about labels, so here’s a link to our Pinterest page so that you can see the kind of thing that gets us excited: https://pin.it/33Kn7eV. You should also consider the capsule (the plastic bit that goes over the cork) in terms of colour, branding, and additional design. Or you might prefer to keep the cork ‘bare’ and just use a paper strip to cover the cork that attaches to the neck. Importantly the bottle will be a Bordeaux shape – that’s the tall thin one (think Pinot Grigio) not a Burgundy one (Chablis, Pinot Noir, etc).
Get your skates on!
The wine is bottled and ready to go, it just needs your label now. We want to try and get it onto the shelves of UK indies by Easter – so we need your entries no later than SATURDAY, 5 FEBRUARY 2022!
In addition to the rapturous admiration of your peers, there’s also a prize up for grabs, namely an all-expenses-paid, two night/two day trip to the region for you and a guest. This includes return flights from the UK or EU, luxury accommodation, and €500 spending money. In addition, your name will appear on every single bottle of ‘House of Beja’.
The boring bit
Below are the official requirements and rules of the competition. By entering, participants agree to be bound by these contest rules. Violating any rule or not following instructions may eliminate participants’ eligibility. Propeller has the right to disqualify any entrant at any time at its sole discretion.
- The contest is open to any artists, professional, student, or amateur, who are willing to donate their design to the estate, the selected designer will be compensated with their name clearly stated on all printed and digital materials accompanying the design, as well as an all-expenses-paid trip to visit the wine estate in Portugal, as a prize. (need to tighten up these details)
- The designs must be submitted by the deadline.
- Contestants are asked to work as individual artists to submit original artwork
Submission Guidelines and How to Enter
- The contest is open from 12:01 a.m. Saturday, 22 January 2022 and closes at 11:59 p.m. Saturday, 5 February 2022. The winners will be announced the following week.
- Once the winner is selected, we will ask for finalized versions of the artwork back to us by Friday, 18 February 2022.
- All entries must be submitted electronically to Corinne O’Connor via firstname.lastname@example.org
- Submissions must include the full name of the person who designed the artwork, email address, postal address, and telephone number.
- One or more submission per person is acceptable. Each submission must be sent in a separate email.
- There is no fee to enter the contest.
- Entrants affirm their submissions are their original work, have not been copied from others or previous designs, including their own, and do not violate the intellectual property rights of any other person or entity.
- Submissions become the sole property of Propeller and may be used for any Propeller purposes, including, but not limited to, display on websites, business cards, letterhead, posters, and other materials.
- Propeller shall have the right to adapt, edit, modify, or otherwise use the winning submission in part or in its entirety in whatever manner it deems appropriate. This includes the addition of required legal text, although most of this will appear on a separate back label which Propeller will oversee.
- Propeller reserves the right to choose not to use the winning entry as described in these contest guidelines.
- Propeller reserves the right to use any other entry for promotional purposes in the future.
- If the winner is determined to have violated any rules, he/she/they will be required to forfeit or return the prize, even if the determination is made after the prize has been awarded.
Determination of Winner and Prize
- The winning entry will be selected by a panel comprised of Propeller staff and the wine estate’s staff. Their decision will be final, and no further correspondence shall be entered into after the competition.
- Entries will be judged on their visual appeal, adherence to the concept, quality of design, and ease of reproduction for the purposes stated above.
- The prize for the winning entry is an all-inclusive trip to Portugal for two people.
- The winner will be notified via email and announced on the Propeller social media channels.
- Propeller is not responsible for lost, late, misdirected, incomplete, illegible, or otherwise unusable entries, including entries that are lost or unusable due to computer, internet, or electronic problems.
- Propeller reserves the right to cancel or modify the Contest and award the prize by alternate means if fraud or technical failure is determined at any time by Propeller, including after the submission window has closed.
- Propeller is not liable, for the purpose of winner and prize notification and delivery, in the event the contest winner has provided incorrect, outdated, or otherwise invalid contact information.