Propeller is a unique distribution service for boutique producers seeking direct access to UK independent retailers and regional wholesalers.
Propeller was formed by Wild Ferment (a specialist consultancy practice founded by UK wine trade stalwart, Jamie Wynne-Griffths) and EWGA Ltd, a dynamic national wholesaler that’s been servicing UK retailers and wholesalers since 1972.
We provide ‘distribution as a service’ and set up producer’s wines for long term success in the UK market, without the cost base or competing agency priorities of a ‘normal importer’. Producers only pay a fixed monthly fee to support our sales team meaning that they retain control of the product lifecycle and can set optimal pricing for their wines.
Jamie has worked in the UK wine trade for nearly 30 years. In that time he’s run sales teams for the likes of Bibendum, Enotria and OW Loeb. He’s also been a trainer, presenter, buyer and occasional columnist. He founded Wild Ferment consultancy in 2018 before going on to set-up Propeller. When he’s not criss-crossing the UK selling wine he lives in Dorset with his wife, two kids and a menagerie of cats and dogs.
Adrian took on the family business in the 1990’s and has masterminded the establishment of two Bonded Warehouses, numerous regional acquisitions, the launch of two WineTime retail stores and even the purchase of a pub. Adrian lives in Lancashire and is a self-confessed Burgundy nut.
Craig was an accomplished hotel operator before joining EWGA in 2010 and shares Adrian’s love of Burgundy.
Before joining the EWGA family Dan spent his early career in various front of house roles in top restaurants in London, Sydney and the South of France.
Tina began her career in restaurant management before spending 7 years at Oddbins and then 15 years with Heritage Wines.
Peter has over 30 years’ experience in the wine industry and 10 years with EWGA. His career started with 2 years at the Lycée d’Enseignement Professionnel de Montreuil Bellay studying Viticulture and Oenology.
Jo has worked within the wine trade for 4 years now. She is a qualified Horticulturist and enjoys the similarity of studying viticulture as she continues her WSET training. Jo enjoys her life living in the countryside with her husband and two children.
The Propeller team is ready to help you tackle the UK wine market!