Work With Us.
Our pioneering, award-winning business model is “Distribution as a Service”. We currently represent 36 producers and over 200 of their wines in this way, and are already revenue positive and profitable.
Propeller’s Solution.
Propeller's unique model has never been seen before in any international market and provides boutique producers not just with commercial traction but complete control over their pricing, brand deployment and customer data. Our fully inclusive package provides an A-Z solution for importing and selling their wine in UK, and starts at just £99 per month, per wine.
In contrast to a normal importer relationship, you have the right to EXPECT RESULTS from us. You are paying for a service after all!
Your wines will not get lost in huge wholesale portfolios. Instead, they will be centre-pieces in our targeted sales approach.
Unlike a regular importer that has to protect their commercial data we will tell you exactly who your customers are so that you can follow them, follow their followers and engage with the audience on your own terms. Our aim is to meaningfully bridge the gap between you and the people that buy your wine.
Propeller’s Services.
Propeller's unique model has never been seen before in any international market and provides boutique producers not just with commercial traction but complete control over their pricing, brand deployment and customer data. Our fully inclusive package provides an A-Z solution for importing and selling their wine in UK, and starts at just £99 per month, per wine.
Propeller’s Solution.
Propeller charges its clients a retainer for representation in the UK, in return we handle their logistics, sales, billing and marketing, leveraging our relationships to sell to Independent wine shops, National and Regional wholesalers, hospitality and airlines.
Market & Opportunity.
Independent Wine Shops (Indies) represent 8% of the UK wine market. They have been rapidly gaining market share since 2015 (up 24%), eating away at the supermarkets’ 80% chunk of the market. This growth has been accelerated by the Coronavirus Pandemic as customers embraced provenance over price, as well the desire to support local businesses. Propeller also works with a growing number of Regional Wholesalers, providing access to the UK's top HORECA businesses, which account for a further 12% of the UK wine market.
Cost.
We will create a detailed proposal for you but as a guide, our prices start at £500 per wine per month. This includes all importation admin, the full sales function, and a comprehensive marketing resource – and of course, every bottle sold reduces that cost.
Discounts are available for larger ranges and we can accommodate multiple producers under a single initiative as long as one entity acts as the commercial co-ordinator.